Costa to Add Fourth Ship to China Market in 2016
The long-awaited Costa Serena celebrated its maiden call at the Shanghai Wusongkou International Cruise Terminal today while at the same time the Italian company confirmed the Costa Fortuna would join its China-based fleet in 2016.
The launch event was attended by Buhdy Bok, President of Costa Asia, Costa Cruises Pacific & China, and distinguished guests from the local government, trade partners and media.
Costa Serena’s arrival iincreases capacity in the region by 74 percent, satisfying the rapidly growing demand and further remaining as a leader in Chinese market.
“The addition of Costa Serena reinforces Costa Cruises’ leadership position in China’s fast-growing cruise market. After 9 years of successful operations and explicit support and encouragement from the Chinese government, Costa Cruises will continue to expand its offerings and satisfy the demands of the China market, ” said Michael Thamm, CEO of Costa Crociere S.p.A.
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